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INDONESIA
Journal of Indonesian Management
Published by Penerbit ADM Bengkulu
ISSN : 28072405     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol. 2 No. 1 (2022): March" : 27 Documents clear
The Effect of Marketing Mix on Consumer Loyalty of Telkomsel Internet Card (Case Study on University Faculty of Economics South Sumatra) Agus Salim
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.435

Abstract

The quality of service in the price provided through Telkomsel products is by providing a nominal recharge of pulses from five thousand rupiah to millions of rupiah, this is intended to provide many choices to consumers so that the nominal price of Telkomsel top up pulses is affordable by all layers. The internet packages that Telkomsel offers to the public include Physical Internet Voucher Packages starting from 1.5 GB Packages up to 14 GB Packages, Telkomsel Halo Unlimited, Telkomsel Zoom Pro Packages, 5G Orbit Internet Packages, Telkomsel Prepaid Combo Sakti Packages, OMG Prepaid Telkomsel Packages ! Watch , Telkomsel Prepaid Kuota Ketengan Package, Telkomsel Prepaid Kuota Family Package. The research method is a scientific way to obtain data with a specific purpose and use. The method used in this study is a quantitative method so that the data in this study is quantitative data. Quantitative data is data in the form of numbers, such as data measuring intervals and ratios (Darmadi, 2001:19). In terms of the methods and techniques of data collection, the data collection techniques can be done by interview (interview), questionnaire (questionnaire), Observation (observation) and a combination of the three. The analysis used to determine the effect of several independent variables X with one dependent variable Y, which is expressed by the multiple regression formula. Based on the results of data analysis through the help of the SPSS program regarding the influence of the marketing mix on Telkomsel internet card consumer loyalty, the following conclusions can be drawn: From the results of multiple linear regression tests. It was found that the most dominant marketing mix variable was the distribution variable of 0.238, followed by the product variable of 0.214, the price variable of 0.161 and the last variable of promotion was 0.150.
Blang Sentang Village Community's Understanding of Indonesian Sharia Bank Nur Hidayah Pulungan; Elpina Yanti Hasibuan; Muhammad Lathief Ilhamy Nasution
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.438

Abstract

The main problems in this study are 1) how is the understanding of the people of Blang Sentang Village towards Islamic banks indonesia, 2) What efforts are made by Islamic banking in socializing Islamic banks to the public. The type used in this research is a qualitative research type. The results of the study indicate that the public's understanding of Islamic banks is still lacking. Thus, through the program created by the Islamic banking party, it can overcome the problems that exist in the community, namely the lack of understanding of the people of Blang Sentang Village about Islamic banks.
Analysis of Customer Satisfaction Levels with Sharia Banking Services at BSI Bener Meriah Wahyuni Wahyuni; Muhammad Doli Harahap; Muhammad Lathief Ilhamy Nasution
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.439

Abstract

This article aims to determine the level of customer satisfaction with sharia banking services at Bsi Bener Meriah. Facing an increasingly critical society like now, apart from products, the services provided also affect the sustainability of the company. maintain customer trust and satisfaction with their services. Service as the first promotion to prospective customers, if the quality of service is excellent, then the customer will continue to transact, and vice versa.
The Effect of Store Atmosphere and Location on Purchase Decisions in Bengkulu City Mode Shopping Wiwit Tea Ochty Sri Wulandari; Karona Cahya Susena; Sri Handayani
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.440

Abstract

The purpose of this study was to determine the effect of store atmosphere and location on purchasing decisions at the City of Bengkulu City. The sample in this study was 65 female customers at the Fashion Squire in Bengkulu City. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of multiple regression have the equation Y = 7.005 + 0.512 (X1) + 0.295 (X2) + e, because the direction of the regression is positive, it can be interpreted that if the store atmosphere and location increase, purchasing decisions at the Bengkulu City skipper will also increase. Store atmosphere is more influential than location on purchasing decisions because the store atmosphere regression value is 0.512 greater than the location regression value. Store atmosphere has a significant effect on consumer purchasing decisions at the City of Bengkulu City skipper, this is evidenced by the results of the t-test showing the value of tcount is greater than ttable (6.256>1.669) and a significant value of 0.000 <0.05 means H_0 is rejected and H_a is accepted. Location has a significant effect on consumer purchasing decisions at the City of Bengkulu City skipper, this is evidenced by the results of the t-test showing the value of tcount is greater than ttable (4,477>1,669) with a significant value of 0.000 <0.05, meaning H_0 is rejected and H_a is accepted. Store atmosphere (X_1) and Location (X_2) together have a significant effect on consumers' purchasing decisions (Y) at the City of Bengkulu City skipper, this is evidenced by the F test showing the value of Fcount > Ftable (146,677> 3.99) with a value of significant at 0.000.
The Effect of Celebrity Endorser and Brand Image on Vivo Smartphone Purchase Decision (Study on the Community of Sukaraja District, Seluma Regency) Peni Juniarti; Ermy Wijaya; Yesi Indian Ariska
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.441

Abstract

The purpose of this study was to determine whether there is a simultaneous influence of celebrity endorser and brand image on Vivo Smartphone purchasing decisions in the Sukaraja District, Seluma Regency. The sample in this study was 100 people from Sukaraja District, Seluma Regency. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (celebrity endorser) and X2 (brand image) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 18.497 + 0.187X1 + 0.381 X2 + e. The coefficient of determination of R square is 0.356. This means that celebrity endorser (X1) and brand image (X2) affect the purchasing decision of Vivo Smartphone (Y) by 54.4% while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis made proves that there is an effect. The test results for the X1 variable (celebrity endorser) show a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant influence on purchasing decisions (Y). Variable X2 (brand image) shows a significance value of 0.000 < 0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant influence on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that jointly celebrity endorser (X1) and brand image (X2)) have a positive and significant influence on decisions purchase (Y).
Changes in Consumer Behavior in Water Use Resulting in an Increase in Monthly Water Account Arrears Since the Covid-19 Pandemic (Case Study of PDAM Tirtanadi Cemara Branch, North Sumatra Province) Muslimatul Husnah Batubara; Wahyu Syarvina
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.442

Abstract

Changes in Consumer Behavior in Water Use Result in an Increase in Monthly Water Account Arrears Since the Covid-19 Pandemic, at PDAM Tirtanadi, Cemara Branch, North Sumatera Province. This research is a quantitative descriptive that aims to determine the level of service in the company's management of customers in paying for clean water use, and aims to see the causes and obstacles that occur to the increase in arrears in water accounts which have increased due to changes in water use since the covid-19 pandemic. The unit of observation in this study is the report on water account arrears for the months November 2020 – November 2022. The types of data used in this study are primary data and secondary data. The method of analysis in this study is from supporting document sources, and uses descriptive statistics on the report of the arrears balance, providing an overview or description by displaying a diagram of the monthly increase in water account arrears since the covid-19 pandemic. The results of this study indicate that the service and management of the company are good and well maintained, but there has been a change in consumer behavior in usage since the covid-19 pandemic which has increased which has resulted in an increase in monthly water payment account arrears.
Analysis of the Revitalization of the Trade Office in the Development of the Mampang Mandailing Natal Market Rifki Akmal Tanjung; Wahyu Syarvina
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.443

Abstract

It is important to implement the traditional market revitalization policy, because it is well known that there is unfair competition between traditional and modern markets. This policy was successfully implemented, one of which was at the Mompang Mandailing Natal Market. This study aims to identify, analyze and describe the pattern of cooperation between actors in the revitalization of traditional markets at the Mompang Mandailing Natal Market in the perspective of good governance and what efforts are taken in the revitalization of traditional markets at the Mompang Mandailing Natal Market. This study uses a qualitative descriptive research method. The collaboration that has been carried out can be said to be going well which can be measured from the four principles of good governance, including accountability, participation, predictability (rule of law), and transparency. The efforts that have been taken consist of physical aspects (development and repair of market facilities) and non-physical aspects (guidance and empowerment of human resources).
Analysis of LLDIKTI Region II Budget Implementation Performance Indicators (IKPA) for 2018-2020 Fiscal Year Alwi Alwi
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.444

Abstract

The purpose of this study was to determine the comparison of the value of the LLDIKTI Wilayah II Budget Implementation Performance Indicator (IKPA) in 2018-2020. This type of research is comparative descriptive with the data collection method using secondary data taken from the application of the Ministry of Finance, specifically LLDIKTI Wilayah II. The results of this study indicate that LLDIKTI Wilayah II has made maximum efforts in implementing all performance indicators of budget implementation (IKPA). This can be seen from the achievements of IKPA which continue to increase, namely in 2018 amounting to 87.74. 2019 amounted to 91.76 and in 2020 an increase of 96.40. The achievement in 2020 is a special value for LLDIKTI Wilayah II, considering that this figure is considered very satisfying, besides that it is the biggest challenge in 2021 whether it can maintain this achievement or will it decrease otherwise. This requires special attention from all parties involved in budget management in order to further improve discipline, order and timeliness in budget management.
Analysis of the Implementation of Waqf Wasiar Sharia Insurance Policies in Review from Islamic Law Azizah Rahmah; Tri Inda Fadhila Rahma
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.447

Abstract

This study aims to analyze the implementation of waqf testaments for sharia insurance policies. Based on the Fatwa DSN MUI variation 106/DSN-MUI/X/2016 concerning the Benefits of Waqf Insurance and Funding Benefits in Sharia Life Insurance, it is regulated that the challenge for assets that may be waqf is 45% while in Waqf law it is 1/3 of wealth or Syirkah. This study uses a qualitative technique by using a literature study. The results of this study indicate that the implementation of waqf wills in sharia insurance policies has not been fully implemented and well controlled..
The Effect of Satisfaction and Trust on Purchase Intention on Aromania Parfumery Kapuas Products, Bengkulu City Riri Astuti; Khairul Bahrun
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.448

Abstract

Aromania Parfumery is a distributor of imported and local perfumes/perfumes, both wholesale and retail, which has dozens of outlets spread throughout Indonesia. The packaging provided by Aromania Parfumery is 500 ml, 250 ml, 100 ml and 50 ml and provides refill/refill perfume. This study aims to determine how much influence satisfaction and trust have on purchase intention on Aromania Parfumery Kapuas products, Bengkulu City. In this study, data were obtained through observation and distributing questionnaires to 100 people who were used as respondents, namely consumers who bought products at Aromania Parfumery Kapuas, Bengkulu City. Then the data analysis was carried out using quantitative data. Quantitative analysis includes instrument testing, Classical Assumption Test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test using the SPSS program, namely Y = 5.504 + 0.362 (X1) + 0.513 (X2). The results of the coefficient of determination (R2) the value of R Square is 0.595 or 59.5%, where the coefficient of determination means that together the satisfaction and trust variables contribute to influencing purchase intention at Aromania Parfumery Kapuas Bengkulu City, while the rest is 0.405 or 40.5% is influenced by other variables outside the study which were not examined in this study. Testing the hypothesis using the t test and F test shows that the satisfaction (X1) and trust (X2) variables have a significant effect on purchase intention (Y), where the tcount value is greater than the ttable value, and the Fcount value is greater than the Ftable value. This means that Ho is rejected, Ha is accepted.

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